The responsible use of valuable resources is a mindset and an important aspect of our brand values. We've refined this approach over the decades and it is our legacy to the future.
The shortage of materials during the Second World War presented considerable challenges for our design department. It had to design products that could be manufactured with the limited range of materials available and components that could be reused. This approach has become an indispensable part of our brand values.
We are thus making a contribution to achieving SDG 12